Frequently asked questions
Why integrate play into a tourism, educational, cultural, or municipal project?
Because play is a powerful driver of engagement. It captures attention, makes experiences more memorable, and encourages people to stay longer, come back, and talk about it. It’s a simple, strategic way to bring a place, content, or a brand to life differently.
What is gamification?
Gamification is the art of integrating game mechanics into non-playful contexts, such as a museum, a commercial street, or a day with your team. At Charlie Tango, it takes the form of turnkey interactive activities designed to spark curiosity, trigger action, and support specific objectives.
Gamification works because it builds on our natural ways of learning and staying motivated. By turning actions into games, we engage more deeply, retain information better, and invest more fully in the experience. Studies show that play activates the brain’s reward systems, making it easier to absorb new knowledge while encouraging problem-solving and collaboration. At Charlie Tango, we believe in gamification because it transforms passive experiences into active, memorable moments that deliver tangible results.
Does the Charlie Tango team really create everything, from start to finish?
Yes! We design complete concepts. With your objectives, messages, and even very rough content in hand, we create a full experience. We take care of everything: storytelling, game mechanics, narration, visuals, audio and video content, and more. We deliver a turnkey activity, hosted if desired**, within our customizable mobile app. There’s no need for you to produce content or manage a platform. We handle it all.
**And if you want to create a game-based activity without using technology, we do that too.
Can your mobile app be customized to match the client’s brand identity?
Absolutely. Our app is 100 percent customizable: visuals, text, colours, tone, and content. It becomes a true extension of your brand and, if you wish, a real part of your marketing strategy.
How long does it take to create a project?
It depends on the scope, but on average, a custom experience can be developed in three to four months. If you have a specific date or a tight timeline, let’s talk. We’re used to working with agility.
Where can your projects be deployed?
Anywhere. Our projects adapt to your context. In a city, a shopping centre, a national park, a heritage site, a museum, a campus, or even within a company. And thanks to our mobile app, no infrastructure is required. The game simply comes to life wherever your audiences are.
Is it just “for fun”?
Never. Yes, our projects are (very) fun. But behind every game are clear objectives: energizing a place, presenting content, guiding people through a space, strengthening an employer brand, creating word of mouth. Fun is the vehicle. Impact is the goal.
Can agencies collaborate with you?
Yes! Many communication, design, and activation agencies trust us with the gamification portion of their projects. Our technology is already developed, our mechanics are proven, and our team integrates seamlessly with yours. The result is a custom interactive game, without reinventing the wheel.
Do you also offer talks or workshops?
Yes! Dominique Gauthier, our Founder and Creative Director, offers dynamic talks and workshops to explore the potential of gamification across sectors such as tourism, culture, HR, education, and communications. It’s an ideal way to kick-start reflection or inspire your team.
Where do we start?
With a call! Tell us about your objectives, your audience, and your constraints. We’ll listen, truly, and suggest ideas tailored to your reality. That’s how we turn your challenges into a playground.