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Game case study at SXSW 2023

Is it canadian ?

Est-ce canadien ?

The story behind the experience

We started 2023 with great news: Charlie Tango has been chosen to be part of the 2023 cohort of the Creative Cabinet of Montreal. This is an entrepreneurial path that helps creative and cultural organizations develop new markets internationally. As part of this program, we were fortunate to be put in touch with Telefilm Canada, which had the mandate to organize the Canada House programming at the South by Southwest (SXSW) festival. After a brief discussion, the idea of ​​presenting for the first time an official game at the house of Canada quickly appealed to the organizers. “Is it Canadian?” was therefore created to test visitors’ knowledge of the provenance of inventions, actors, unusual dishes, characters and many others. Want to test your knowledge too? Click on the link below to access the game.

Their business goals:


  • Offer a transitional activity at Canada House throughout the festival ;
  • Showcase Canada in a fun way ;
  • Add a play area to the schedule.


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