

Quest case study
Les Cowboys Fringants parcourent Repentigny
The story behind the experience
After entertaining residents over the 2021 holiday season with our Christmas quest rental, the City of Repentigny’s cultural team got in touch with us again about offering a customized experience to complement the Cowboys Fringants show coming up in summer 2022 at Centre d’art Diane-Dufresne.
Their business goals:
- Enhance summer 2022 cultural programming
- Do something different by offering a guided experience that could be done on a mobile app over a long period
- Develop an original project with a polished design and esthetics that blend in with the Espace culturel
- Make the Cowboys Fringants music culture accessible and share it with some of the residents
- Reach the Cowboys Fringants fan base throughout Repentigny and Quebec
The experience is a co-production, presented by


