Quest case study

Pointe-à-Callière Museum

The story behind the experience

The Desjardins marketing team contacted us in spring 2022 about offering original activities for the general public during the opening of the new Vikings exhibit at musée Pointe-à-Callière.

The exhibit, a Desjardins presentation, launched on June 21, 2022 outside the museum. Our main challenge was to design two Viking-era activities. We created a giant ball maze inspired by the famous Drakkar boats, along with an animated photobooth based on Viking costumes, accessories and decor.

To add a touch of magic to our experiences, we worked with our trusty collaborators at Atracktiv, who specialize in interactive technology.

Their business goals :

  • Reflect the values of the Desjardins brand
  • Use a fun game to showcase the new museum exhibit
  • Grab the attention of passersby at place d’Youville 
  • Create two 5-minute max Viking-themed activities

In collaboration with

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